Head of Brand Strategy & Guidance, Kantar
Michela is a psychologist who soon discovered her craving for understanding how people relate to brands.
Finding powerful ways to connect brands to consumers is what drives her in the day to day job.
She is a Brand Advisor with 20 years of experience in consumers insights, working side by side with clients to shape their brands, define how to activate them consistently across all the touchpoints, up to measuring brand performance.
A blend of human, cultural and category understanding to help brands be different and become irresistible.
