VIDEO
AGENZIA: AbbVie
CLIENTE: General Population
ISCRITTO IN: Progetto Pharma
DATA: DA Ottobre 2023 A Ancora on air
SOLUZIONE CREATIVA: In October 2023, we launched “Una Malattia con la C”, an Italian Campaign on Social Media that leverages on Artificial Intelligence, through which we conducted an online analysis to investigate the Italians behaviors when researching topics related to Hep C, that allowed us to tailorize our social media communication.
SVILUPPO OLISTICO:
RISULTATI: From October 2023, “Una Malattia con la C” has reached impressive results:ACROSS SOCIAL MEDIA:- More than 12 million impressions and 10 million of people reached- Nearly 1 million interactions generated- A solid fanbase with 4,000 followers across FB, IG & Tik Tok in only 5 monthsON THE WEBSITE- 24,000 new users- The website pages more visited are “Find the center closer to your home” and “Screening opportunities”, in line with our objective aimed at facilitating diagnosis and linkage to careON DIGITAL & TRADIONAL MEDIA - More than 30 exists on the main Italian journals and agencies (Repubblica, la Stampa, Il Sole 24 Ore, ANSA, AdnKronos...)- 12 million people reached.Moreover, the Campaign has produced an Engagement rate by reach (ERR) of 8.34%.In the meantime, “Una Malattia con la C” is continuing to sustain the level of treatments in Italy, leading to an increase of the linkage to care rate across the different regions.
