With more than 20 years in the advertising industry Fabio is today ECD at IPG Health Italy (leading the creativity of its own 2 agencies McCann Health Boot and FCB Health Vybe). Fabio started his Creative Director career in 2001 when he helped to launch the IBM Innovation Center (now IBM iX), one of the first merge between consulting and advertising. In 2007, he moved to agency.com and in the following 4 years was at TBWA as Creative Director. In 2013 he joined FCB Italy as Executive Creative Director and achieved the first Cannes Lion of the agency history. Passionate about photography, basketball and fishing, he is also a university teacher and coordinator. In his career won tens of international awards and he has been Juror at CANNES LIONS, NY FESTIVAL, ONE SHOW, EUROBEST, ADCI, LISBON ADV FESTIVAL, LEBOOK CONNECT. In 2024 Fabio has been named Health Ambassador of Art Director Club Italy.
